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This notice explains how we use the personal information you provide to us in your customer account. 

Personal Data we may collect and why: 

We may collect the following data about you: 

  1. Your name, email address and telephone number so that we can contact you in response to an enquiry you make via our website or in relation to the products and services that we have from time to time agreed to provide you. 

  2. We collect any additional personal data you may provide to us from time to time if you contact us by email, letter, or telephone, through our website, by submitting a comment on our website or by other means. 

  3. We or our third-party providers will collect information relating to transactions you carry out through our website and for the purposes of fulfilling orders. 

  4. Details of your visits to our website, including but not limited to traffic data, location data, weblogs, and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access. 

How we use your personal information: 

We will only use your personal information for the following purposes: 

  1. To accept you as a new or returning customer, including setting up and maintaining your account. This includes processing your personal data to ensure that the information we hold about you is kept up to date. 

  2. To provide you with the products or services you have requested. 

  3. To deal with any enquiries we receive from you. 

  4. For any corrective action which may be required in respect of any products or services we supply to you. 

  5. To comply with applicable laws, regulations, and rules. 

  6. To provide you with details of our product ranges, services, and promotions. 

  7. To use your information collected from our website to personalise your repeat visits to the website. 

  8. To communicate with you about any changes to what we do. 

  9. To track your usage of our website, communications, products, and services.  We use cookies and similar technologies to track your activity so that we can provide important features and functionality on our website, monitor its usage, and provide you with a more personalised experienced.

  10. To provide and improve customer support for example, where you have questions about our products and services. 

  11. For the purpose of recovery of a debt in case of non-payment. 




What are Cookies?


A cookie is a small text file downloaded on to your computer when you access certain websites. They are processed and stored by your web browser.  Generally, cookies allow a website to recognise a user’s computer and they make a website a bit more user-friendly, for example, by remembering site preferences and language settings. When you visit our websites we may collect information from you automatically through cookies or similar technology.




The cookies used on our website fall into one of four categories: 


  1. Essential Cookies let you move around the website and use essential features like secure and private areas.

  2. Analytic Cookies let us understand how you use our website (for example, which pages you visit), to provide statistics on how our website is used, improve the website by identifying any errors, and performance issues.

  3. Functional cookies are cookies used to remember choices users make to improve their experience (for example, language).

  4. Social Sharing – We use third party cookies to allow you to share content directly on the social networking/sharing sites like Facebook, Twitter, or Google+. Examples would be if you wanted to “like” or “tweet” about us or our products or services. Please see our “Third Party Cookies” section below for more details.

  5. Marketing cookies are used to collect information about the impact of our marketing campaigns performed in other websites on users and non-users.


How can I reject or opt out of receiving cookies?


You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting, you may be unable to access certain parts of our website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you use our website. The “Help” menu of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. For more information about cookies and how to stop cookies being installed or how to delete existing cookies from your hard drive visit the following website:

Third Party Cookies

Some of the cookies described in the “Categories” section above are stored on your machine by third parties when you use our website. Third parties may also read cookies on your browser to collect information or to serve content or advertisements to you. We have no control over these cookies or how the third parties use them. They are used to allow that third party to provide a service to us, for example analytics. For more information on these cookies and how to disable them, please see:

Who we share your personal data with: 

In connection with these purposes, we may share your personal information with third parties that perform services on our behalf, such as business partners (including printing and marketing agents), fraud sharing organisations, in each case with the European Economic Area and the UK. 

We may provide your personal data to our suppliers and service providers who provide certain business services for us and act as “processors” of your personal data on our behalf. We may also disclose your personal information to third parties in other circumstances, in particular: 

  1. If we are under a duty to disclose or share your personal information to comply with any legal obligation, or to enforce or apply our terms and conditions of trading and other agreements.

  2.  To protect the rights, property, or safety of SVP Motorsport Limited, our staff, our customers, or others; * In response to a request from a government authority (including a regulator); or

  3.  If we sell or buy any business or assets, in which case we will disclose your personal information to the prospective buyer of such business or assets. 

If necessary, for debt recovery purposes, we may also obtain additional information about you beyond that provided in your customer account from credit reference and tracing agents. 

Our legal basis for these uses of your personal information may include that (a) it is necessary for our legitimate interests in operating our business and/or providing you with goods and services; and/or (b) it is necessary for the performance of contracts to which you are party with us. 

Privacy policies of other websites

SVP Motorsport contains links to other websites.  Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.

Keeping in touch with you 

From time to time we would also like to keep in touch with you, to provide details of our new products ranges and services and exciting promotional offers. If you do not want to be contacted in this way, please either tick the box on our customer account form or contact

Your rights in relation to your personal information 

You have various rights under data protection law regarding the processing of your personal information, including rights to: 

  • Request access to personal information we hold about you and details of our processing of your personal information. 

  • Request us to correct personal information if it is inaccurate or incomplete. 

  • Request us to delete personal information where there is no compelling reason for us to keep using it.  This is not a general right to erasure; there are exceptions. 

  • Receive your personal information in a format suitable for transmission to a third party. 

  • Object to and/or restrict the processing of your personal information (including profiling) on certain grounds. 

  • Object to the processing of your personal information for direct marketing. 

  • Object to any decision about you based solely on automated processing (including any profiling) that produces legal effects or otherwise significantly affects you; and 

  • Lodge a complaint with the UK Information Commissioner’s Office. 

You can make a request to us in relation to these rights at any time by contacting us at Any information to which you are entitled will be provided within a reasonable timeframe, subject to the exemptions stipulated in applicable data protection laws. 

How long do we retain your personal information? 

We will not keep your personal information longer than is necessary, taking into account information needed for product guarantee or recall purposes, applicable legal requirements and limitation periods. 

How to contact us 

If you have any queries about how we use your personal information, you can contact us at any time via email at, or by post to Sports Vehicle Performance Ltd, Unit 6 Priory Piece Business Park, Priory Farm Lane, Inkberrow, Worcs WR7 4HT. 

Changes to this Privacy Policy 

This Privacy Policy was last updated on 8th July 2024. 

This Privacy Policy may be updated from time to time, so you may want to check it each time you provide personal information to us.

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